CONCEPTUAL DESIGN
Introduction
This course bridges the gap between mechanical execution and deep strategic thinking. Students learn how to research market data, target user demographics, and develop complex visual solutions that solve real-world communication problems.
Instructor Profile
Prerequisites
Description
Topics Covered
• Design thinking: brainstorming, mind-mapping, and market research methods
• Defining target audience demographics, user personas, and competitor landscapes
• Visual metaphor development: expressing abstract ideas through simple graphic icons
• Mood board creation and building strategic design direction pitch decks
• Creating comprehensive layout systems for packaging and physical consumer goods
• Environmental graphic design: signage, wayfinding, and large space layouts
• Grid systems for multi-layered corporate communications
• Translating strategic verbal concepts into visual identity style sheets
Course Objectives
• Formulate clear design solutions based on strict strategic marketing data.
• Deconstruct abstract client briefs into functional visual metaphors.
• Map design element variables across multi-format physical and digital layouts.
Learning Outcomes
• Pitch a strategic visual design presentation package to a target client brief.
• Design a functional 3D packaging wrap mockup containing legal flat graphics.
• Compile a comprehensive graphic identity guidelines report.
Tools & Materials
• Graphic layout and image editing platforms
• Digital mock-up presentation templates (packaging, signage)
• Research logging tools (Google Docs, Miro, or Notion)
Course Rules
Ready to Enroll?
Preserve your seat by filling in the application form, upload a sample of your artwork, or provide your Artstation account for revision. Kindly, Do Not pay unless you have a confirmation message from us that you are accepted in this course.